Modes of presence in the pandemic era: reflections on visibility regiments in lives

Abstract

This article aimed to initially contextualize the pandemic caused by the spread of the coronavirus, as a socio-cultural symptom, arising from a crisis of the raciocentric model since modernity. For this he used a kaleidoscopic view, bringing the eyes of Heidegger, Deleuze, Žižek, Agamben, among others, to typify this crisis of the neoliberal and globalized model of capital. In a second step, the focus was specifically on understanding the phenomenon of lives on the Instagram platform, as a possible form of increased sociability in cyberculture. Analyzed from the perspective of Eric Landowski's Discursive and Phenomenological Semiotics (2002), this relationship was typified in lives under a strong visibility regime, named scopic. It was also noticed that this type of intersubjective contract is based on the value of hypervisibility. Despite its community political potential, this space can imprison the expression of rostities in cliché images, impoverishing this communicational field under massive and advertising aesthetics. We therefore point out the importance of dialogue and a new way of populating cyberspace.