JOINT ACTIONS AND COLLECTIVE GAINS IN THE APPLICATION OF FEMALE FOOTWEAR IN JAU (SP)

Abstract

The objective of this research is to verify that the joint actions carried out between the various actors of the APL - Local Productive Arrangement of Women's Shoes in Jaú generate “collective gains” for producers and provide competitive advantages for the production chain. The methodological approach of this work fits into the exploratory descriptive research. The case study method was used for the development of the research. The results show that, although there is low cooperation between producers, deliberate joint actions (active external economies) between the APL actors generate collective gains and promote competitive advantage in the cluster's productive chain. Local/regional development attracts other companies (subsidiaries) close to the location, generating jobs and income.